{"id":308,"date":"2023-08-16T02:30:11","date_gmt":"2023-08-16T05:30:11","guid":{"rendered":"https:\/\/canicatv.com\/?p=308"},"modified":"2023-08-16T02:30:11","modified_gmt":"2023-08-16T05:30:11","slug":"ruta-de-escalamiento-empresarial-para-mipymes-de-sabana-centro","status":"publish","type":"post","link":"https:\/\/canicatv.com\/index.php\/2023\/08\/16\/ruta-de-escalamiento-empresarial-para-mipymes-de-sabana-centro\/","title":{"rendered":"RUTA DE ESCALAMIENTO EMPRESARIAL PARA MIPYMES DE SABANA CENTRO"},"content":{"rendered":"\n<p class=\"has-text-align-right\">Por <strong>Rodrigo Ariza<\/strong><\/p>\n\n\n\n<p>Pensando en el fortalecimiento empresarial de la regi\u00f3n, la C\u00e1mara de Comercio de Bogot\u00e1 desarroll\u00f3 una serie de rutas para apoyar las empresas afiliadas. En el mes de agosto, la CCB viene realizando varias sesiones de dos rutas: la ruta de escalamiento empresarial en Sop\u00f3 y la ruta de mercadeo y negociaci\u00f3n para atraer clientes e incrementar ventas en Ch\u00eda.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"CCB IMPLEMENTA RUTA DE ESCALAMIENTO EMPRESARIAL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NmuejW1K3qw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>Escalamiento empresarial<\/strong><\/p>\n\n\n\n<p>La ruta de escalamiento empresarial la dise\u00f1\u00f3 la CCB para que las micro, peque\u00f1as y medianas empresas puedan expandir tu negocio y alcanzar una mejor estabilidad financiera en corto plazo, posicionar tus productos o servicios en el mercado mediante talleres y asesor\u00edas de un equipo de consultor\u00eda empresarial.&nbsp;<\/p>\n\n\n\n<p>Con este acompa\u00f1amiento las empresas obtendr\u00e1n resultados como incremento en sus ventas; expansi\u00f3n de canales comerciales; Diferenciaci\u00f3n y valor agregado de tu producto o servicios en el mercado; Financiamiento para el crecimiento empresarial; Mejoramiento de la productividad de las empresas; e implementaci\u00f3n de herramientas digitales.<\/p>\n\n\n\n<ul>\n<li><strong>Sesi\u00f3n 1<\/strong>&nbsp; (<em>Sop\u00f3, Sal\u00f3n de Emprendimiento piso 2<\/em>)<\/li>\n<\/ul>\n\n\n\n<p>9 de agosto (Fortalece tus habilidades comerciales)<\/p>\n\n\n\n<p>8:30 a.m. a 12:30 p.m.<\/p>\n\n\n\n<ul>\n<li><strong>Sesi\u00f3n 2<\/strong>&nbsp; (<em>Sop\u00f3, Sal\u00f3n de Emprendimiento piso 2<\/em>)<\/li>\n<\/ul>\n\n\n\n<p>15 de agosto (Potencializa tu estrategia de marca)<\/p>\n\n\n\n<p>8:30 a.m. a 12:30 p.m.<\/p>\n\n\n\n<ul>\n<li><strong>Sesi\u00f3n 3<\/strong>&nbsp; (<em>Sop\u00f3, Sal\u00f3n de Emprendimiento piso 2<\/em>)<\/li>\n<\/ul>\n\n\n\n<p>15 de agosto (Mejora la estrategia de marketing digital)<\/p>\n\n\n\n<p>8:30 a.m. a 12:30 p.m.<\/p>\n\n\n\n<ul>\n<li><strong>Sesi\u00f3n 4<\/strong>&nbsp; (<em>Sop\u00f3, Sal\u00f3n de Emprendimiento piso 2<\/em>)<\/li>\n<\/ul>\n\n\n\n<p>23 de agosto (Dise\u00f1a tu plan econ\u00f3mico y financiero)<\/p>\n\n\n\n<p>8:30 a.m. a 12:30 p.m.<\/p>\n\n\n\n<p><strong>Atraiga clientes y aumente sus ventas<\/strong><\/p>\n\n\n\n<p>As\u00ed mismo, la CCB est\u00e1 llevando a cabo Ruta de mercadeo y negociaci\u00f3n para atraer clientes e incrementar ventas, esta ruta ser\u00e1 implementada en la sede Ch\u00eda de la CCB.<\/p>\n\n\n\n<p>Esta ruta, le permitir\u00e1 a los empresarios adquirir herramientas y una gu\u00eda pr\u00e1ctica para definir un plan de mercadeo, alineado a la estrategia de la empresa y al modelo de negocio proyectado; desarrollar habilidades para analizar, estructurar y optimizar de forma coherente la estrategia de marketing digital para obtener el m\u00e1ximo potencial de las acciones; crear relaciones y desarrollar una identidad que sea perdurable en el tiempo; y aplicar t\u00e9cnicas y una metodolog\u00eda de negociaci\u00f3n efectivas en diferentes entornos y con diferentes actores del sector (clientes, proveedores, empresas pares, entre otros).<\/p>\n\n\n\n<ul>\n<li><strong>Sesi\u00f3n 1&nbsp; <\/strong>(Centro de Negocios Kuan Km 2,5 v\u00eda Cajic\u00e1 \u2013 Ch\u00eda)<\/li>\n<\/ul>\n\n\n\n<p>2 de agosto (Herramientas y acciones de \u00e9xito en el plan de mercadeo) &nbsp;<\/p>\n\n\n\n<p>8:30 a.m. a 12:30 p.m.<\/p>\n\n\n\n<ul>\n<li><strong>Sesi\u00f3n 2&nbsp; <\/strong>(Centro de Negocios Kuan Km 2,5 v\u00eda Cajic\u00e1 \u2013 Ch\u00eda)<\/li>\n<\/ul>\n\n\n\n<p>9 de agosto (Mejora tu estrategia de marketing digital)<\/p>\n\n\n\n<p>8:30 a.m. a 5:30 p.m.<\/p>\n\n\n\n<ul>\n<li><strong>Sesi\u00f3n 3&nbsp; <\/strong>(Centro de Negocios Kuan Km 2,5 v\u00eda Cajic\u00e1 \u2013 Ch\u00eda)<\/li>\n<\/ul>\n\n\n\n<p>16 de agosto (Negociaci\u00f3n efectiva para el cierre de negocios y generaci\u00f3n de&nbsp;relaciones de valor con clientes y proveedores)<\/p>\n\n\n\n<p>8:30 a.m. a 12:30 p.m.<\/p>\n\n\n\n<ul>\n<li><strong>Sesi\u00f3n 4&nbsp; <\/strong>(Centro de Negocios Kuan Km 2,5 v\u00eda Cajic\u00e1 \u2013 Ch\u00eda)<\/li>\n<\/ul>\n\n\n\n<p>23 de agosto (Jornada de asesor\u00edas)<\/p>\n\n\n\n<p>8:30 a.m. a 12:30 p.m.<\/p>\n\n\n\n<p>_______________<\/p>\n\n\n\n<p>Informa <strong>CANICA Producciones S.A.S.<\/strong> a trav\u00e9s de sus medios: <strong>CanicaTV.com<\/strong>, <em>canicaradio.com<\/em>, <strong>RevistaUFF.com<\/strong> y Agencia Informativa <strong>100% NOTICIAS<\/strong>.<\/p>\n\n\n\n<p>CONTACTO: +57 <strong>310 3405162<\/strong> &#8211; +57 <em>317 8 226422<\/em> <strong>&nbsp;&nbsp;<\/strong>E-mail<strong> canicanews@gmail<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Rodrigo Ariza Pensando en el fortalecimiento empresarial de la regi\u00f3n, la C\u00e1mara de Comercio de Bogot\u00e1 desarroll\u00f3 una serie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[28,12,25,26,24,27,29],"_links":{"self":[{"href":"https:\/\/canicatv.com\/index.php\/wp-json\/wp\/v2\/posts\/308"}],"collection":[{"href":"https:\/\/canicatv.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canicatv.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canicatv.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canicatv.com\/index.php\/wp-json\/wp\/v2\/comments?post=308"}],"version-history":[{"count":1,"href":"https:\/\/canicatv.com\/index.php\/wp-json\/wp\/v2\/posts\/308\/revisions"}],"predecessor-version":[{"id":310,"href":"https:\/\/canicatv.com\/index.php\/wp-json\/wp\/v2\/posts\/308\/revisions\/310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canicatv.com\/index.php\/wp-json\/wp\/v2\/media\/309"}],"wp:attachment":[{"href":"https:\/\/canicatv.com\/index.php\/wp-json\/wp\/v2\/media?parent=308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canicatv.com\/index.php\/wp-json\/wp\/v2\/categories?post=308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canicatv.com\/index.php\/wp-json\/wp\/v2\/tags?post=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}